Earth Conscious Naturally ALL GOOD Brand Update
Here I am outside the Earth Conscious premises located on the beautiful Isle of Wight in Cowes where we make our Natural Deodorants. Bear in mind, Earth Conscious started at home in 2014 and we have moved production units 3 times, grasping more necessary space as we grow!
Earth Conscious set out with good intentions as a plastic-free naturally ALL GOOD brand. Earth Conscious means to spread awareness and to give consideration for our world and all that reside here and we define ALL GOOD as doing the best we can do at the given time with what is available to us - we continue to do more as the brand grows. You can’t be everything to everyone at all times but our core values are always there.
Ocean Friendly 100% Natural Ingredients
Initially our focus was on highly effective yet simple Natural Ingredients that pose no threat to the environment when washed away. These natural deodorant ingredients were also Certified Organic wherever possible and this remains true today. We wanted our customers to be able to easily understand what they were using on their skin.
We also decided that our natural deodorant products not only had to be highly effective at the job in hand but they had to be long lasting, affordable and accessible to everyone, not just those with disposable income. On average we would expect a customer to get 3 months use from a single deodorant but we have had customers say they get 5 or 6 months from an Earth Conscious Natural Deodorant Stick. More recently we ran a test with the results being 6 months use expected from one of our essentially naked Bare Bar natural deodorants! £0.05p per daily use we feel is excellent value for money for our customers.
Also key was packaging. No point packaging a thoughtful product into plastic or wasteful packaging just to make it look pretty on the shelf. Products have to be authentic to the core values of our brand with genuine functionality. No over design, no over-packaging and no waste elements ending up in landfill or as micro-plastics should a customer wish to change products for example. We opted for recyclable tins and cardboard tubes. Nothing to break, nothing to fail, just get the job done well and leave no trace.
Cruelty Free & Vegan Friendly
We then decided to only use plant based ingredients to enable our products to be friendly for the Vegan community. We are Vegan approved by The Vegetarian Society. We have always been against animal testing and our products are cruelty-free. We are endorsed by the Leaping Bunny programme.
Marine Conservation Society - Giving Back
Giving back is something we are proud to do and since 2016 we have supported the Marine Conservation Society, a UK based charity protecting our seas, shores and wildlife. We donate 10p from every product sold and thus far have contributed over £34.5k.
Fairtrade Certified Natural Deodorant
Aside of sourcing ingredients and materials from ethical suppliers, as we’ve grown we now only purchase Fairtrade Organic Coconut Oil which helps ensure the supply chain is good too so not only are farmers receiving a fair price we are also supporting the endeavors of Fairtrade by being Fairtrade Certified on the products that carry their logo.
Earth Conscious in the Future
With the growth of the Earth Conscious brand we have been able to introduce the essentially naked Bare Bar range of deodorants, a Delicate Range of Deodorants, a Baby Balm and a Moisturising Body Bar yet there is much more we would like to create with our Earth Conscious customers in mind.