Why We’re Sitting Out Black Friday This Year
Black Friday and it's marketing is here again. It's not even just the day when inboxes overflow with deals, countdowns, and pressure to buy now, it starts way before the day as do the deals!
But this year (and every year, really), we’re doing things a little differently. We don’t support Black Friday or the sale chaos and pressure to consume.
1. Because Less Can Be More
We’ve all been there — swept up in the thrill of a good deal, only to end up with things we don’t really need. The truth is, overconsumption comes at a high cost to our planet and the people behind the products.
We’d rather celebrate mindful choices — buying less, choosing better, and cherishing what we already have.
2. Because Fair Prices Shouldn’t Be Seasonal
Our prices reflect the real cost of creating something responsibly. That means quality materials, and care for the environment. We don’t inflate prices just to slash them later. Instead, we keep things fair and transparent all year round.
3. Because We Value Connection Over Chaos
Instead of rushing for discounts, we’re slowing down — taking this time to rest, reconnect, and reflect. We’re grateful for every person who chooses to support small, thoughtful brands like ours. That means more to us than any sale ever could.
4. Because Purpose Is More Powerful Than Pressure
We know that saying no to Black Friday might seem unusual. But sometimes, the most meaningful choices are the quiet ones — the ones that align with your values. We hope you’ll join us in stepping back, taking a breath, and finding joy in what truly matters.
What We’re Doing Instead
We have our regular sale section that offers our Last Chance Products & Bundle offers that we have all year round.
There is our perfectly imperfect discounted section. But that is it.
Instead, we’ll be using the Black Friday weekend to celebrate calm, gratitude, and conscious living. No rush. No hype. Just a gentle reminder that mindful moments — not massive markdowns — are what really make life rich.