About Us
Embracing Simplicity: The Earth Conscious Way
In a world that often celebrates excess, Earth Conscious stands firmly for simplicity. Since we began in 2014, we've built our brand on one fundamental principle: keeping things uncomplicated is better for both people and planet.
The Beauty of Simplicity
Our approach to creating natural deodorants isn't about flashy marketing or unnecessary complications. It's about thoughtful choices that respect both your body and the environment. When we talk about simplicity, we mean:
Simple Ingredients: Our formulations contain only what's needed – natural, organic ingredients that work effectively without synthetic fragrances, aluminium, or parabens. Nothing more, nothing less.
Simple Packaging: We've deliberately chosen plastic-free packaging that serves its purpose without excess. Our recyclable tins and cardboard tubes are manufactured in the UK, robust enough to protect the product but compact enough to take anywhere.
Simple Ethics: Being Earth Conscious means making choices that minimise harm. All our products are vegan and cruelty-free, reflecting our belief that effective personal care shouldn't come at the expense of animal welfare.
Why We Reject Over-Commercialisation
Many brands talk about sustainability while simultaneously creating problems through excessive packaging and complex formulations filled with unnecessary ingredients. We've taken a different path.
When developing our product range, we carefully considered what was truly needed. Instead of endlessly expanding our collection with minor variations, we offer thoughtfully crafted options: our Core range, Delicate Range for sensitive skin, and Strong Protection Range for those needing extra confidence.
Our rejection of the refillable deodorant trend exemplifies our commitment to simplicity. While refillables sound eco-friendly, they often involve plastic components that eventually break and enter the waste stream. Our deodorants are the applicator and product in one – #nocasenowaste.
Packaging Choices That Matter
We believe the first environmental principle should be reduction. Before considering recycling, we ask: "Do we need this at all?"
That's why we offer our Bare Bar – essentially a "naked" deodorant wrapped in nothing but a small piece of greaseproof paper and minimal cardboard to meet regulations. For those preferring containers, our aluminium tins are infinitely recyclable through existing kerbside systems.
We've deliberately avoided plastics and bioplastics (which cannot be readily recycled in the UK), as well as heavier glass options that require more resources to transport and protect.
Affordable Quality for All
Simplicity allows us to offer high-quality natural products at fair prices. We believe effective, healthy deodorants should be accessible to everyone, not just those who can afford premium prices. Our products last longer too, meaning better value and less frequent replacement.
Looking Forward
As we continue our journey, simplicity remains our compass. We're constantly evaluating our practices against our core belief that being Earth Conscious means being thoughtful about our impact.
In a marketplace crowded with complexity, we're proud to stand for something different: the idea that sometimes the most powerful choice is the simplest one.
From our little corner of the Isle of Wight to bathroom shelves across the nation, we're proving that natural, effective protection doesn't need to be complicated or wasteful. Just simple, honest products made with care and consciousness.
That's the Earth Conscious promise – making a difference, simply, every day.