We understand how precious a resource water is, which is why here at Earth Conscious, we choose to make Waterless Natural Deodorants and Skincare Products.
Water is our life source. Humans are 60% made of the stuff. It covers two-thirds of our planet and that's about 326 million trillion gallons of water!
It's vital. It's essential for everything; Eco Systems, Humans, Animals, Plants, Food...
However, only 3% of our planet's water is fresh water and two-thirds of that is frozen in glaciers and icecaps or unavailable for our use. Although the quantity of water on our planet remains the same and there is enough to meet needs, not everyone has access to clean and safe fresh water in the same way we do here in the UK for example. By 2025, two-thirds of the world’s population may face water shortages.
What is Waterless Skincare?
Anhydrous or Waterless Skincare essentially means without water.
All of our Earth Conscious Natural Deodorants & skincare products are anhydrous. We formulate without water as an extra ingredient. We use instead natural organic butters and nourishing oils as the core ingredients which also reduces the impact on the water cycle when washed away. They also require less packaging so whilst our products may be small and compact they are packed full of effective ingredients and will last a customer a very long time.
Meanwhile, cosmetics and skincare products that contain fresh water will be shown as Aqua on their labelling and with many beauty creams and lotions containing 70-80% fresh water this will be the first ingredient you see on the label. Water is basically considered a filler ingredient which may result in larger volume products but also means you may be getting less of the active ingredients. These products may also require larger amounts of packaging suitable for the type of products they are.
Is Waterless Skincare Good For The Planet?
For starters, Skincare that saves on Water by not using it seems like a no brainer.
Waterless skincare products often need less packaging too. In fact, some products do not need any packaging other than the cosmetic labelling information which is a requirement to comply with Cosmetic Regulations.
Water-free skincare products do not need to rely on plastic packaging which also helps minimise plastic pollution.
Less packaging means they are easier to transport or travel with. Less space, less weight equals a smaller carbon footprint.
Other Benefits of Waterless Skincare
Anhydrous Skincare products do not require the added preservatives necessary for water based products as the potential for bacteria growth is reduced.
Waterless Skincare in its many concentrated formats tend to last longer meaning going green with your skincare not only saves Water but can save you money too!