The Earth Conscious Way / Earth Conscious Story

Lets Talk Natural and Plastic Free Skincare & Deodorants

Lets Talk Natural and Plastic Free Skincare & Deodorants

Earth Conscious has always been a plastic free brand and our Sustainable Natural Deodorant products are natural and organic. That’s 100% natural. We do not use synthetic fragrances. When we say the product is a 100% natural deodorant, it really is. The natural organic ingredients are kind to your skin and the environment so it’s a total win win all round.

Sustainable Natural Deodorant

In terms of our product packaging, our Natural Deodorant comes to you in a sleek recyclable tin, a recyclable biodegradable or compostable cardboard tube or an essentially naked Bar which like to call the Bare Bar. If posted directly from us it will arrive in a Jiffy Green bag - so that’s no plastic bubble wrap sneakily hidden inside the walls of those postal envelopes.

Plastic Free Natural Deodorant

It is important to us to stick to our plastic free commitment and my goodness that has proved challenging at times.

We considered glass as a potential product packaging but of course there are obvious smashing issues and given our Natural Deodorant makes for a fabulous travel deodorant, we decided glass was not suitable.

Plastic applicators would be an easy option but we pledged from the go get not to go down that route. We have considered recycled plastic that could even be refillable but ultimately that still ends up as part of the micro-plastic pollution problem. Its great to avoid single-use plastic or minimise it's use but we prefer to keep it simple and remain at totally plastic-free natural deodorant.

Plastic Free Natural deodorant

Aside of the plastic-free side of things, we also ensure that Earth Conscious products are long lasting meaning that customers save money by making the switch and therefore need less. Over consumption an excessive waste is a big consideration for our brand. We only make products with purpose.  

Natural Plastic Free Deodorant

We do the best we can with the choices available to us. We choose Fairtrade Coconut Oil and carry the Certified Fairtrade Logo on many of our products. This helps support the farmers in the supply chain. 

We are against Animal Testing and are endorsed Cruelty Free as part of the Leaping Bunny Programme. Our products are approved Vegan Friendly by the Vegetarian Society.

Lastly, but most proudly we are long time supporters of the Marine Conservation Society, a charity who protects our seas, shores and wildlife. We give 10p from every single product sold. We are all in it together.

Plastic Free Oceans


Read more
Earth Conscious Naturally ALL GOOD Brand Update

Earth Conscious Naturally ALL GOOD Brand Update

Here I am outside the Earth Conscious premises located on the beautiful Isle of Wight in Cowes where we make our Natural Deodorants.
 Bear in mind, Earth Conscious started at home in 2014 and we have moved production units 3 times, grasping more necessary space as we grow! 

Earth Conscious set out with good intentions as a plastic-free naturally ALL GOOD brand. Earth Conscious means to spread awareness and to give consideration for our world and all that reside here and we define ALL GOOD as doing the best we can do at the given time with what is available to us - we continue to do more as the brand grows. You can’t be everything to everyone at all times but our core values are always there. 

Ocean Friendly 100% Natural Ingredients

Initially our focus was on highly effective yet simple Natural Ingredients that pose no threat to the environment when washed away. These natural deodorant ingredients were also Certified Organic wherever possible and this remains true today.  We wanted our customers to be able to easily understand what they were using on their skin.

We also decided that our natural deodorant products not only had to be highly effective at the job in hand but they had to be long lasting, affordable and accessible to everyone, not just those with disposable income. On average we would expect a customer to get 3 months use from a single deodorant but we have had customers say they get 5 or 6 months from an Earth Conscious Natural Deodorant Stick. More recently we ran a test with the results being 6 months use expected from one of our essentially naked Bare Bar natural deodorants! £0.05p per daily use we feel is excellent value for money for our customers.

Plastic-Free Packaging

Also key was packaging. No point packaging a thoughtful product into plastic or wasteful packaging just to make it look pretty on the shelf. Products have to be authentic to the core values of our brand with genuine functionality. No over design, no over-packaging and no waste elements ending up in landfill or as micro-plastics should a customer wish to change products for example.  We opted for recyclable tins and cardboard tubes. Nothing to break, nothing to fail, just get the job done well and leave no trace.

Eco Friendly Natural Deodorant Packaging

Cruelty Free & Vegan Friendly

We then decided to only use plant based ingredients to enable our products to be friendly for the Vegan community. We are Vegan approved by The Vegetarian Society. We have always been against animal testing and our products are cruelty-free. We are endorsed by the Leaping Bunny programme.

Leaping Bunny Cruelty Free Deodorant


Marine Conservation Society - Giving Back

Giving back is something we are proud to do and since 2016 we have supported the Marine Conservation Society, a UK based charity protecting our seas, shores and wildlife. We donate 10p from every product sold and thus far have contributed over £34.5k. 

Marine Conservation Society

Fairtrade Certified Natural Deodorant

Aside of sourcing ingredients and materials from ethical suppliers, as we’ve grown we now only purchase Fairtrade Organic Coconut Oil which helps ensure the supply chain is good too so not only are farmers receiving a fair price we are also supporting the endeavors of Fairtrade by being Fairtrade Certified on the products that carry their logo.

Fairtrade Natural Deodorant

Earth Conscious in the Future

With the growth of the Earth Conscious brand we have been able to introduce the essentially naked Bare Bar range of deodorants, a Delicate Range of Deodorants, a Baby Balm and a Moisturising Body Bar yet there is much more we would like to create with our Earth Conscious customers in mind. 

Read more
The Earth Conscious Story

The Earth Conscious Story

Earth Conscious began in 2014. That is when our Natural Deodorant was first created!

We started with nothing but an idea that came from a desire to take responsibility for our own health and minimise the negative impact on the planet. Add that to an attitude that said “better to try and do something than nothing at all”, Earth Conscious was born. It feels like it’s been forever since that first idea back in 2014 yet here we are, despite everything, still here surviving as a small business trying to grow our Earth Conscious brand with the best of intentions.

We began formulating and making at home in the kitchen, then in a dedicated garden annex and since then we have occupied 3 business units, gradually growing organically with each space.  We are again waiting to move into new bigger premises here on the Isle of Wight and we have exciting plans to expand our range of products. However, we remain very much a small family business upholding our own earth-conscious values. 


Made with Love

We continue to carefully source our ingredients with the same criteria that we began with. They must be natural, earth and body friendly as well as effective in the job that they are intended for.  We carefully select ethical suppliers and where possible we use organic and fair trade ingredients. Every ingredient is the best quality that it can be and has to have a valid reason for being part of our deodorants. 

We undertake many layers of testing to ensure they are always of the best quality, not just the cosmetic safety testing but ongoing testing of our products stability.  A part of that process includes testing the microbiology of our deodorants over periods of time to ensure that they are always safe and in top condition for you, our customers. 

Minimal, Functional, Plastic Free Packaging

We set out as a plastic free brand and the same remains true today. This means that we keep not only our product packaging plastic free but our postal packaging plastic free too. It continues to present challenges but we generally find away around things. Our packaging is either recyclable or compostable.

Not only are we interested in keep plastic at bay but we are keen to keep packaging to a minimum. In other words, we do not over-package. It's why our tins are just tins, there are no external boxes.  Our cardboard sticks are just the right size for good functionality.

Cruelty Free & Vegan Friendly Products

We are against animal testing. Simple. All of our products are cruelty free. That means the products themselves and the ingredients have not been tested on animals. We check with all our suppliers to ensure they comply with this. We are registered with Naturewatch Foundation, an animal welfare charity and we also hold Leaping Bunny Certification. 

All of our products are vegan friendly, as approved by The Vegetarian Society. 

Giving Back

Almost from the very start of our journey, 10p from every product sold has been donated to the Marine Conservation Society, a UK charity protecting our seas, shores and wildlife. In the last year alone, we are proud to have donated more than £7,000 and we will continue to support them again this year.

These are some of things that Earth Conscious are committed to which just leaves us to say a HUGE thank you to everyone who continues to enjoy and use our products.

Angela & the Earth Conscious Team

Read more
Be More Earth Conscious

Be More Earth Conscious

Be More Earth Conscious - what does that even mean?

For us, it is of course our brand but it is so much more than just our business. It is a way of life, a mindset. It’s the need to be more Earth Conscious for the greater good, for the health and happiness of our planet and everything living on it. It’s about understanding that small changes do matter. We may not be able to do it all, however, doing something opposed to nothing, is still the right way to go. 

If every single one of us made just one change because of health or environmental reasons (and we believe these two things are connected) then collectively we may even make a big difference!

Where Do We Start?

It could be refusing to buy plastic bottled water and instead carry a reusable bottle.

It could be refusing to buy that chemically laden beauty product in plastic packaging.

It could be focusing on minimising food waste.

It could be focusing on buying less or seeking second hand first.

Whatever the choice, even one better choice for health and environmental reasons is a start.

Being more green or health conscious is not an overnight fix or trendy fad and neither is it about living completely off grid in the wilderness or being a huge activist (although either of those choices are both admirable and totally cool), it’s just keeping it real and relative to our own daily lives whatever they may be and trying to be Earth Conscious within them.

Education and learning play a huge part and becoming more aware of what’s going on in the world around us and taking personal responsibility for the things that we can realistically change ourselves is ongoing work in progress.

We Are In It Together

Here at the Earth Conscious family, we are riding the life rollercoaster alongside you all and we realise that we can't do everything, we can't be everything to everyone but we can all work with what is available to us.  

Our choice is an Earth Conscious one. We take as much responsibility as we can for our health and happiness and know that everything is connected and the choices we make can and will ultimately come back and bite us on the bottom if we don’t take care of them.

Read more
Left Continue shopping
Your Order

You have no items in your cart