But what makes a product eco friendly? By definition, Eco Friendly means without harm to the environment.
The ingredients used in our Earth Conscious deodorant are 100% natural so it is without a shadow of a doubt an eco-friendly deodorant. The ingredients are not harmful to our bodies nor are they are harmful to wildlife, marine life, or the environment at large.
However, there is more to being eco-friendly than just the product itself. There is product packaging to consider. Here at Earth Conscious, we do not compromise on our packaging and we do not use plastic. For example, we could have considered using glass jars but the compromise on plastic lids was just one step that our brand wasn’t prepared to take so if we do consider glass in the future it will have to be plastic-free lids.
We have also given great consideration to a refillable natural deodorant option but felt unless the case packaging was completely plastic-free or readily recyclable or home compostable it just added to the overall impact by complicating matters. We would need to be certain that a case made from bio-plastics, for example, was definitely readily recyclable kerbside in the UK or that it could be home compostable. Right now we don't believe that to be the case.
We also need to look at the weight of our product. As well as being obviously more fragile, glass is heavier and more difficult to pack so using our tin or cardboard tube means we have a more functional and practical product whilst minimising the transport and packaging footprint.
The packaging dilemma doesn’t stop there. To continue on with our Earth Conscious eco-friendly ethics which are “to do the best we can with what we have available to us”, we do not use plastic postal packaging either. Your deodorant will arrive in Jiffy Green Bags. Larger orders are despatched in cardboard boxes with totally natural eco-friendly filling packaging - not a bubble wrap or polystyrene bean in sight!